Huawei vient de dévoiler le Honor 4 Play

Après Meizu avec son MX4 et Xiaomi avec le Mi4, c’est désormais au tour du constructeur chinois Huawei de dévoiler sa nouvelle bête de course à prix imbattable. Voici le Huawei Honor 4 Play.

Alors que le Huawei Honor 3C Play est disponible depuis le mois d’août, ce dernier devrait déjà céder sa place à un nouvel arrivant plus performant et dans la même tranche de prix. Si le Ascend G7 n’avait pas conquis en termes de prix malgré des finitions soignées, le Honor 4 Play devrait plaire à plus d’un.
En effet, ce nouveau smartphone d’entrée de gamme sera proposé à seulement 799 yuans soit environ 101 euros. Il se différencie de son prédécesseur par différents points, notamment l’arrivée de la 4G comme son nom l’indique. Le Honor 4 Play dispose également d’un tout…

Lire la suite : Huawei vient de dévoiler le Honor 4 Play sur Mobiles-Actus

Source : Actualité hightech par Mobiles-Actus.com http://www.mobiles-actus.com/actualite/4813-huawei-annonce-honor-4play.htm

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Energizing Email Campaigns: It’s Data That Must Drive 2015 Digital Marketing Direction

Energizing Email Campaigns Its Data That Must Drive 2015 Digital Marketing Direction 293x300 Energizing Email Campaigns: Its Data That Must Drive 2015 Digital Marketing DirectionGood content counts. Sales are great. Brand boosting copy sells. But what’s the missing link (that simply cannot be missing anymore)?

Data.

According to a column by Catherine Magoffin at ClickZ, “Now is the time to get our teams, organizations and partners primed to begin 2015 with stronger digital marketing plans that are optimized to deliver results.”

“What can we do now to boost our planning momentum as we head into 2015?” Magoffin asks.

The columnist provides some suggestions.

“Data drives a good customer experience,” she explains. “A good place to start is with some data exploration via a Data Opportunity Analysis & Activation Methodology in the focus areas below.”

The focus areas are (and we quote):

1. Active & Inactive Segments – Take a look at active and inactive segment sizes and response trends, and segment key mailings to better understand how inactive segments are impacting response and conversion. This will result in valuable data that can be used to influence strategies related to activation, deliverability and list hygiene.

2. Actionable Attributes – Do an audit of your existing subscriber data attributes and test opportunities to segment and deliver dynamic, personalized experiences based on actionable data points.

3. Data Gathering Opportunities – Every interaction with your subscriber base is an opportunity to exchange value for data. Use your email messages to gather inferred preferences via clicks to navigation bars and other content. Use explicit surveys to collect preference information and better understand consumer intent.

4. Benchmark Performance – Be sure to secure and review benchmark data and form hypotheses about how to improve performance, including new lifecycle touch points, new channel elements, and optimization of current program elements.

“Ready or not, it’s time to acknowledge that 2015 is quickly approaching. Data collection, analysis and activation are key to learning from your 2014 marketing activities and applying those optimization insights to quickly segue into a stronger 2015,” explains Magoffin.

5c85be84cb2a43c8ab4d0071fcec514e Energizing Email Campaigns: Its Data That Must Drive 2015 Digital Marketing Direction Energizing Email Campaigns: Its Data That Must Drive 2015 Digital Marketing Direction

Source : Mobile Marketing Watch http://feedproxy.google.com/~r/MobileMarketingWatch/~3/5caMJX81SPo/

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Samsung starts selling micro-USB Power Sharing cable for $19.99

Samsung wants you to share the power between its smartphones and smartwatches with its new micro-USB Power Sharing cable, which is now available for $19.99.



Source : Android Central – Android Forums – News – Reviews – Help and Android Wallpapers http://feedproxy.google.com/~r/androidcentral/~3/Fn_PK9n8OGY/story01.htm

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Come abilitare le card sperimentali di Google Now grazie ai permessi di root

google now card nascoste

Di quando in quando abbiamo visto che Google Now aggiunge nuove card alle sue funzioni, soltanto che spesso queste card non sono da subito accessibili a tutti; un esempio è proprio fresco di giornata, e consiste nelle informazioni sul ribasso di prezzo dei voli aerei.

LEGGI ANCHE: Google Now mostra i ribassi degli aerei

Per tutti coloro che sono desiderosi di spremere al massimo il proprio Google Now, e che sono dotati dei permessi di root, arriva UnleashTheGoogle, una piccolissima app sviluppata da Zhuowei Zhang, che aggiunge un nuovo pannello nelle impostazioni di Google Now che sblocca tutte le card sperimentali e nuove API.

Il funzionamento è molto semplice: una volta installata l’app dovrete riavviare Google (ex Ricerca Google) e poi recarvi nelle impostazioni di Google Now per scovare la nuova voce “Schede API interna:” da qui potrete abilitare o disabilitare le card sperimentali, inclusa anche quella Monitoraggio prezzi dei voli. Tra le altre card sperimentali che troviamo al momento ci sono: Opere d’arte nelle vicinanze Election Information, che probabilmente vedranno la luce a breve in America con le elezioni di metà mandato. Nel menu di debug poi, gli sviluppatori interessati troveranno tanti flag con i quali armeggiare e varie opzioni di debug per l’appunto.

UnleashTheGoogle è disponibile per il download fuori dal Play Store (mirror) quindi dovrete abilitare in Impostazioni -> Sicurezza -> Origini sconosciute per poterla installare; e se foste interessati ai sorgenti, li trovate su GitHub.

Utilizza l’app gratuita di Play storeAndroidWorld.it per rimanere aggiornato. Da oggi disponibile gratuitamente anche su Chrome App Chrome.


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L’articolo Come abilitare le card sperimentali di Google Now grazie ai permessi di root sembra essere il primo su AndroidWorld.it.

Source : AndroidWorld.it http://www.androidworld.it/2014/09/23/come-abilitare-card-sperimentali-google-now-grazie-permessi-root-249037/

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OnePlus One in edizione limitata con retro in bambù in pre-ordine in Cina

OnePlus One bambu

OnePlus ci aveva illuso con le possibili StyleSwap cover in bambù e altri materiali, salvo poi ritrattare una volta realizzato che l’intera operazione sarebbe stata troppo dispendiosa in termini di tempo, denaro e manutenzione.

LEGGI ANCHE: OnePlus One in pre-ordine a fine ottobre, ma per un periodo di tempo limitato

Adesso però torna alla ribalta il materiale legnoso per il retro di One: una versione in edizione limitata dello smartphone è oggi pre-ordinabile in Cina.

Evidentemente, sebbene la produzione di queste cover non sia stata un successo, vi è comunque un discreto numero di scocche in bambù da smaltire, che alcuni fortunati acquirenti si aggiudicheranno: il prezzo dello smartphone da 64 GB (con ColorOS invece di CyanogenMod) è di 2599 Yuan (circa 328€).

Utilizza l’app gratuita di Play storeAndroidWorld.it per rimanere aggiornato. Da oggi disponibile gratuitamente anche su Chrome App Chrome.


© Giuseppe Tripodi per AndroidWorld.it, 2014. |
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L’articolo OnePlus One in edizione limitata con retro in bambù in pre-ordine in Cina sembra essere il primo su AndroidWorld.it.

Source : AndroidWorld.it http://www.androidworld.it/2014/09/23/oneplus-bambu-cina-249059/

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Jai Ho! Nimbuzz Wins Mobile Marketing Association Smartie Award

Jai Ho Nimbuzz Wins Mobile Marketing Association Smartie Award 228x300 Jai Ho! Nimbuzz Wins Mobile Marketing Association Smartie AwardJai Ho is a Nepali and Hindi phrase roughly translated as “Let victory prevail.” Popularized by the award-winning film “Slum Dog Millionaire,” it certainly applies to Nimbuzz now.

Nimbuzz, one of the world’s largest digital advertising platforms, was just recognized at The Smarties 2014 as the ‘Enabling Technology Company of the Year on Mobile’ winner. The prominent award was presented by the Mobile Marketing Association, sponsor of the competition.

Nimbuzz’s move to India is making more and more sense.

Originally based in the Netherlands, Nimbuzz was founded in 2006 by Evert Jaap Lugt. In 2012, Nimbuzz moved its headquarters from Rotterdam to New Delhi, India to be up close to the anticipated mobile Internet boom happening there.

The right decision? Sure looks like it.

“According to the latest findings of the Digital Advertising in India Report, the online advertising market in India is projected to grow 30 percent through March, 2015.”

The story was reported in Business Standard online.

Vikas Saxena, CEO, Nimbuzz on the occasion said, “The award re-iterates our dominance in the Mobile Advertising space. Our engagement led marketing solutions have helped brands build the audience connect.”

Nimbuzz’s  application enables users to enjoy free calls, instant messaging, file sharing, and social networking on their mobile device. In addition Nimbuzz offers discounted calling rates to most countries in the world. It is operational across major platforms including Android, iOS, Symbian, Windows Phone, and J2ME, as well as Windows and Mac desktop.

5c85be84cb2a43c8ab4d0071fcec514e Jai Ho! Nimbuzz Wins Mobile Marketing Association Smartie Award Jai Ho! Nimbuzz Wins Mobile Marketing Association Smartie Award

Source : Mobile Marketing Watch http://feedproxy.google.com/~r/MobileMarketingWatch/~3/YxsnFuPAftE/

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Cisco launches multi-vendor network modeling platform

According to the company, its modeling platform will allow what if scenarios for everything from IPv6 implementations, cyberattacks, virtualization and the Internet of things.

Source : Latest Blog for ZDNet http://www.zdnet.com/cisco-launches-multi-vendor-network-modeling-platform-7000033962/#ftag=RSSf468ffe

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Samsung preoccupata da iPhone 6, anticipa Note 4

Pare che Samsung sia molto preoccupata dalle vendite record registrate da Apple per i nuovi iPhone 6 e iPhone Plus, tanto che avrebbe deciso di rilasciare nei negozi il Samsung Galaxy Note 4 in anticipo, così da contrastare il successo della mela sul mercato.

È quanto riporta il Korea Times, che afferma di aver appreso l’informazione da un dirigente anonimo della compagnia sudcoreana: «la reazione positiva da parte dei consumatori a questi due dispositivi Apple ci ha spinto a lanciare il Note 4 prima di quanto precedentemente previsto. Samsung sarà aggressiva nella sponsorizzazione del Galaxy Note 4, ed è vero che siamo sotto sfida e sotto pressione in mezzo a una situazione difficile», avrebbe dichiarato la fonte.

Con il lancio dell’iPhone 6 Plus da 5,5 pollici, Samsung si ritrova infatti adesso un diretto concorrente del Galaxy Note 4. Apple ha recentemente annunciato di aver distribuito oltre 10 milioni dei due smartphone nel solo primo weekend di lancio, anche se non è attualmente possibile sapere quale sia la quantità di phablet venduti. In risposta al successo della mela, Samsung ha già aperto i preordini per il proprio dispositivo di nuova generazione e pare che le prime unità disponibili abbiano già registrato il tutto esaurito.

Leggi il resto dell’articolo

Source : Webnews http://www.webnews.it/2014/09/23/samsung-preoccupata-iphone-6-note-4/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Webnews

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Deal of the Day: Puregear DualTek Extreme Shock Case for LG G3

The DualTek Case combines durable plastic and silicone materials in shock absorbing layers to provide you with ultimate protection you won’t find in your average phone case. Each corner isolates vibrations when drops occur, ensuring your LG G3 is always safe against impacts.

The Puregear DualTek Extreme Shock Case is available for just $17.95; 49% off today only. Backed by our 60-day return policy and fast shipping!



Source : Android Central – Android Forums – News – Reviews – Help and Android Wallpapers http://feedproxy.google.com/~r/androidcentral/~3/j2d-486EyWk/story01.htm

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Ad Council Goes Mobile: Children’s Oral Health and Financial Literacy Are Two Initial Campaigns

Ad Council Goes Mobile Childrens Oral Health and Financial Literacy Are Two Initial Campaigns 300x300 Ad Council Goes Mobile: Childrens Oral Health and Financial Literacy Are Two Initial CampaignsYou’ve heard millions of its ads — on radio, on TV. But now the Ad Council, the largest producer of public service campaigns in the U.S., has announced a new partnership with Mobile Commons, a leading mobile communications company, that will enable the Ad Council to develop mobile strategies and implement texting programs in-house for the first time in the organization’s 72-year history.

Two national campaigns – one for Children’s Oral Health and another about Financial Literacy – will be the groundbreakers. These ads will be promoted via campaign public service ads (PSAs) and other communications channels.

“The Ad Council produces more than 40 national public service campaigns in partnership with non-profit organizations and federal government agencies annually. The campaigns address issues in the areas of health, education, safety and community involvement,” according to a written statement.

“We know that our campaign target audiences are highly engaged in texting. Mobile Commons’ platform will provide a meaningful way to establish an ongoing dialogue and provide them with the education and motivation they need,” said Peggy Conlon, president and CEO of the Ad Council. “I look forward to what we can achieve on behalf of so many critical issues.”

Initially, the PSA campaigns will utilize text messaging and segmentation to gather mobile user data such as demographics, age and personal interests. Through Mobile Commons’ platform, the mobile users can sign-up to receive text messages straight to their phone reminding them to maintain healthy brushing habits with their kids or save money, respectively.

Both campaigns, we are told, are “further enhanced” by the use of a crafted persona. Users will meet Oral Health’s “Joy” and Financial Literacy’s “Ben;” both of whom help to brand and personalize the texter’s experience.”

5c85be84cb2a43c8ab4d0071fcec514e Ad Council Goes Mobile: Childrens Oral Health and Financial Literacy Are Two Initial Campaigns Ad Council Goes Mobile: Childrens Oral Health and Financial Literacy Are Two Initial Campaigns

Source : Mobile Marketing Watch http://feedproxy.google.com/~r/MobileMarketingWatch/~3/O3Rjmuq_NuU/

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